Search Engine Optimization (SEO), also known as Search Engine Marketing (SEM), is the method of enhancing the quantity and quality of site traffic from search engines via search engine listings, where the listed sites are those that have been positively rated by search engines according to their specific needs. It involves several techniques used together to make the site more visible and “liked” by search engines. It can also involve various forms of internet marketing used together to increase the rankings of the listed sites on search engines like Google and Yahoo. The main goal of Search Engine Optimization is to boost the traffic and thereby business revenues through increased site visibility and visitors. It aims to make a site highly accessible and easy to find in search results for targeted keywords.
Search Engine Optimization is an essential tool in the fight against the increasing online competition.
The importance and necessity of SEM are evident from the fact that it has become one of the most popular ways to promote and grow a business. For any kind of business – be it a retail outlet, a restaurant, a service provider, a manufacturing unit, or even a content-based one like a blog – it is very important to have a good ranking in the search engine results. This is possible only if the company’s website goals, objectives, and strategies are properly formulated and thoroughly implemented, and a good SEO Consultant can help achieve these objectives.
In SEO, several methods are employed to improve the visibility and ranking of the website, but the most popular and effective among them are the techniques of Pay-Per-Click (PPC), Search Engine Optimization (SEO), and content marketing. PPC is one of the easiest methods to implement because of its low cost and immediate result. Through this method, companies can easily attract online visitors by bidding on keywords and phrases. These visitors then are directed to the main website where they can read all the information they need about the product or service being offered.
Another SEO method called Search Engine Optimization (SEO) uses different procedures to achieve the same end. The first one of these procedures is known as ‘Pay-Per-Click’ (PPC). Through this technique, a company bids on a keyword or phrase and when someone searches for the same using a keyword tool, the company’s ad will show up as a result. If the ad is clicked, the company will be paid a small amount by the host. Through this method as well as other SEO techniques, a company will be able to rank well in the search engine rankings. However, it will take time before a company can achieve a good ranking.
A ‘Search Engine Optimization Consultant’ will perform a variety of tasks for a client.
They will write SEO articles for the company website that is aimed at increasing its traffic as well as improve its search engine rankings. These articles have to be written according to the client’s specifications. For instance, if a business is selling kids’ products, it will not do well to write articles about laptops. On the other hand, if the target is to increase brand awareness, articles on gardening should be written.
Another SEO technique is to use online tools such as ‘Google Analytics’ and ‘AdWords Keyword Research Tools’ to analyze which keywords are being used by users and which ones are not. After knowing which keywords are being searched on most frequently, the optimization firm can work on improving its rankings and making the website more user friendly. This type of SEO activity is called “search engine optimizing”. This job description also encompasses web content writing, press releases, and blog posting.
The job description of a search engine optimization consultant job description includes tasks that are performed by the consultant on his/her own or by outsourcing. If the consultant is working on his/her own, he/she should be proficient with computer programs such as ‘word tracker’, ‘credit tracker’, ‘word expander’ and others. The credit tracker helps to monitor keyword usage by comparing amounts used by marketers against amounts used by buyers. The word expander is used to detect duplicate contents. A blog writer can hire writers to produce keyword-rich articles.
- A consultant job description also lists tasks that can be outsourced by the firm.
- Outsourcing these tasks is advantageous because it helps the company focus on core competencies and concentrate on those areas in which it is stronger.
- Search engine optimization is no longer the domain of experts only. Newcomers have to start from the scratch and build their way up.
- If the firm does not have the required staff, it cannot function.
- Hence it makes sense to outsource some of these tasks that are time consuming to increase sales and achieve top ranking.